Designing A Rectangle Business Card/Rep Card
ProDPI Rectangle Business and Rep Cards are sized at 3.5"x2". As with all press products, the file that is submitted must be oversized to account for the bleed of the printers and the tolerances of our trimming equipment.
1.** RED = Cutting Zone*. The RED area of the guide represents where the trimming will occur when your cards are cut down. *It is important to note that in this guide the red area bleeds all the way to the edge. The trimming can and will occur anywhere within that RED border so it is extremely important that your image also bleed all the way to the edge. **
- BLUE = Suggest Border Thickness. The interior blue line indicates the size that your border must be if you are creating a design with a border. If you are not using a border in your design, this blue line is not important.
_NOTE: Text, image and logos can all be safely located outside the blue line as long as they do not go into the RED cutting zone. _
The guide that we provide is sized at 3.69" x 2.19" @ 300DPI. This is the exact size that your file will be printed at so it is very important to match this sizing. If your file is not sized exactly the same as the guide it will be enlarged or cropped to fit this printing area and you will potentially lose or alter elements of your design.
Correct Design #1: Full Bleed
This is an example of a full bleed design. This type of design is perfect for printing! Filling the entire red area with information that you can afford to lose allows for smooth and easy processing. To do this you will just crop your image to exactly 3.69"x2.19" @300dpi.
Correct Design #2: Borders
If you are designing a border into your business card, it is very important that you make it the same size as the space outside the BLUE guide line. A border this size will have a very even and centered appearance on the final product.
Design Mistake Example #1
This is the first of three examples on design techniques that you should not use for the business card product. In this example the image has been cropped to the final card size of 3.5"x2" and placed on the larger 3.69"x2.19" file. The image goes all the way into the middle of the red which might make it look like it is okay, but it definitely is not. The trimming will leave uneven slivers of white on all four sides of the final card!
Design Mistake Example #2
This is the second of three examples on design techniques that you should not use for the business card product. In this example the image has been cropped to fill everything except the RED cut zone. The trimming in production will leave this card with slightly larger but still very uneven white borders.
Design Mistake Example #3
This is the final example of a design technique that should NOT be used on the business card product. In this case the designer wants a border that is smaller than the border size that is designated by the BLUE guide line, but this type of design is never successful. Our trimming equipment has a tolerance and the likelihood of a border this small looking even on the final product is very very small.
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